This advertisement used Heart Strings to make the product/company appealing. The ad created a story about how everyone can do anything if they put their mind to it. Nike is trying to inspire young kids and teens that anything is possible and that Nike can help you do that. This is the reason why the ad ends with “UNLIMITED YOU”, this means that you have no limits. The video was also comedic because the ad was meant to end earlier but more teens started doing things that you will not expect them to regularly do. Also, the ad had very famous people, for example, Serena Williams and Neymar, these people are role models of many people and this could cause people to buy the product just because their role model uses the product. This advertisement was well made as it has many features that will lure many consumers.